Clear language for connected ideas.

Definitions that make AI, search, publishing and measurement easier to understand.

What Is AI Search Visibility?

AI search visibility describes whether and how information or an organisation appears in AI-powered discovery experiences, within a stated observation context.

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What Is Human Handoff?

Human handoff gives someone a route from an automated assistant to an appropriate person, with clear expectations about what happens next.

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What Is Search Intelligence?

Search intelligence uses search-related evidence to understand audience questions, discoverability and opportunities for useful content or technical improvement.

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